Let’s talk about something that’s got a lot of business owners side-eyeing their traffic reports lately: Clickthrough rates (CTR) are down. In fact, some sources report as much as a 30% drop in organic clicks due to Google’s new AI Overviews, direct answers, and featured snippets. Last week, Google officially began rolling out its AI…
If your traffic is tanking even though your rankings are solid, you’re not imagining it. Google’s AI Overviews (AIOs) are changing everything about how people find your content. Let’s break it all down—what’s happening, why it matters, and what you can actually do about it. What Are AIOs? AI Overviews are summaries that appear at…
AI isn’t just changing how people find information—it’s transforming how they search. With the recent announcements at Google I/O 2025, the search landscape has fundamentally shifted. Your competitors who adapt now will have a serious advantage. Those who wait? They risk disappearing from results altogether. We’ve already started stress-testing these changes across our client portfolios,…
Let’s be honest: most people don’t have hours to spend tweaking their website, analyzing keywords, or figuring out the latest Google algorithm changes. But the truth is—you don’t need to do all of that to see a bump in your online visibility. As a digital visibility strategist, I’ve helped brands (big and small) improve their…
The world of search is changing—again. If you’re a local business trying to stay visible online in 2025, you’ve probably noticed that “just having a website” isn’t enough anymore. Between AI-generated summaries, voice search queries, and evolving Google algorithm updates, it’s a whole new game. So how do you make sure your business gets found…
AI-Generated Product Images: A Local SEO Boost or a Customer Trust Problem? As an SEO professional who relies on organic search and understands the importance of user satisfaction, I see the potential for AI-enhanced product images to help business owners create more visually appealing listings. However, there’s also a major risk—if the final product doesn’t…
Google’s rapid AI evolution is reshaping search—but is it helping or hurting websites and small businesses? While AI Overviews dominate results and drive down click-through rates (CTR), some low-volume keywords might actually gain traffic where AI summaries fail to generate useful answers. At the same time, local businesses may benefit from a new local share…